"Get in Shape, Girl!"
I have mixed feelings about this product. I mean, I get what it was trying to do and all (promote fitness, I THINK, around the time of the Jane Fonda craze). But putting an exclamation after a command like that just makes it seem like GIRL, GET IT TOGETHER! YOU ARE 8 YEARS OLD AND NEED TO START TALKING ABOUT WEIGHT AND FITNESS AND JUDGING YOURSELF!
Maybe some advertising person was just like WHAT KIND OF PRODUCT CALLS ITSELF “GIRL, YOU’RE ALREADY BEAUTIFUL AND GOOD IN MATH AND SCIENCE SO HERE’S A FUN WAY TO PRACTICE RHYTHMIC GYMNASTICS WITH YOUR FRIENDS”? THIS IS ALL WRONG! NEEDS MORE ZIP! SHORTEN IT! AND PUT IT IN PINK! But maybe not. Maybe the whole thing was more calculated than that.
Because all I can see here is exactly what it looks like. A really depressing box of fitness tools that young girls all over asked for and opened up on their 8th birthdays. And then subconsciously were like, OHMYGOSHAMIFAT? I NEVER THOUGHT ABOUT IT THAT MUCH BECAUSE I WAS TOO BUSY USING MY RUBBING CRAYON ON MY FASHION PLATES AND READING SUMMER OF THE SWANS AND THE LATEST RANGER RICK AND I DIDN’T KNOW I WAS SUPPOSED TO BE DOING EXTRA EXERCISES BEYOND RECESS AND P.E. AND RIDING MY BIKE FOR 3 HOURS AROUND THE NEIGHBORHOOD AND PRETENDING TO BE A HORSE AND RUNNING IN MY NEIGHBOR’S BACKYARD! And then a new consumer group was born.